RESET Bioscience Wellness Shots Launch

In the fall of 2021, RESET Bioscience rolled out a new line of products: 2 oz. wellness shots. They used their proprietary encapsulation technology to make the ingredients more bioavailable to the body. As their full time creative team, I was tasked with creating the packaging and visuals for the rollout. It was a very different product for the brand, as their prior products were all in the CBD space, and the look and feel needed to represent that.

Packaging

This packaging is currently on RESET Bioscience's website, as well as retailers such as Showfield's Miami and checkout counters nationally.

I created this packaging in collaboration with another designer, modifying to meet stakeholder goals.

This product was to be sold at cash registers as well as online. The look needed to feel clean and polished, but approachable. I needed to catch eyes but avoid being too loud or tacky. The white separates from the darker bottles and the colored lids offer the brightness needed to catch a customer's eye.

They enjoy the shot so much, they opt to buy a sampler pack online to try out the set.

They select their favorite and purchase a box. They also see the Beauty Shot at their hair salon and grab one on the way out.

Influencer Gift Boxes

Influencer gifting brought awareness to the new product launch by exposing it to millions of followers.

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